11/5/2023 0 Comments Medialink inc![]() You don’t have to describe what you accomplished: you can show it or say it.ĭespite the obvious benefits, more than 60 percent of LinkedIn profiles don’t take advantage of adding media. It lets you explain yourself and your accomplishments in a way that can be much more effective than just words. Think of media on your profile as a means of telling your story more effectively and from different perspectives. It is important to always remember that we do not all like to consume our content in the same manner so different types of media will help you reach and engage with a larger audience. It allows you to present your brand, your products and services in different formats, not just the written word.It can be very helpful in presenting your personality to potential connections.It lets you showcase some of your creativity.It increases engagement as readers stay longer on your profile and in the process get to know you better and imagine how you could fit into a role they are seeking to fill.It helps differentiate your profile and makes it stand out from the crowd.Here are four key reasons why you should incorporate media into your LinkedIn profile: We will be launching a financing round and it is exciting to have this senior and powerful board at my side.Are you happy with your current profile? How would you rate it? Does it stand out from the crowd? Does it represent you as well as you would like it too? Adding media such as video, audio, images and slide-decks is an effective way of pumping up your current profile. We are grateful to Greg and Stephen who helped us to launch POSSIBLE amidst a challenging economic environment and to deliver beyond expectations.” Muche concluded, “POSSIBLE was a unique experience and success for our industry and we are already at work to optimize and scale POSSIBLE’s growth. Muche said, “It is an honor to welcome Deborah and John to round out our board as we begin the next chapter for Beyond Ordinary Events and for POSSIBLE. Greg Stuart, CEO of MMA Global, who served previously as Chairman of the Beyond Ordinary Board, retains his Board seat. Under the leadership of Christian and his team at POSSIBLE, they delivered something truly fresh and unexpected and just getting started.”ĭeborah Wahl, former SVP and Global CMO of General Motors, and John Costello, CEO Costello Ventures, fill the seat of outgoing director Stephen McCarthy, CEO of GroundTruth. Our industry has experienced profound change on multiple levels over the past few years, and marketing leaders expect increasingly dynamic ways to convene and exchange the ideas that will actually move the needle for them. Kassan said, “It is an honor to serve among the distinguished leaders on the Beyond Ordinary Board of Directors. There is no doubt that with his guiding hand that POSSIBLE will grow exponentially in 2024.” I am grateful for his faith in our vision and am thrilled to welcome him as Chair of our Board. ![]() His commitment truly made the impossible possible. In 2019, Kassan was inducted into the American Advertising Federation’s Hall of Fame, which is considered the highest honor in advertising.Ĭhristian Muche, CEO & Co-Founder, Beyond Ordinary Events, said, “ Michael is an ideal champion for our board given his vast experience in building partnerships with other industry events including the Consumer Electronics Show (CES) and Cannes Lions.” Muche continued, “He was instrumental in bringing the inaugural POSSIBLE conference to life this year. Kassan and his global team of more than 200 specialists provide counsel for navigating the age of digital disruption in areas including: marketing transformation, data and technology solutions, growth strategy, private equity advisory, executive search and talent advisory and entertainment, sports and culture marketing. Described as the “ultimate power broker,” he is a trusted advisor on speed dial with every major executive in the media, marketing, entertainment and technology C-Suite. Kassan is the founder and CEO of MediaLink, a leading strategic advisory firm that was acquired by the United Talent Agency (UTA) in 2021. The organization also elected two additional board members, Deborah Wahl, former SVP and Global CMO General Motors, and John Costello, CEO Costello Ventures. and POSSIBLE, a marquee marketing event, announced today the appointment of Michael Kassan, CEO of MediaLink, as Chair of its Board of Directors. New York–June 12, 2023–Beyond Ordinary Events, Inc.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |